The Toko’s Smell and Image

Written by: Josephine Koopman

Inspired by my master’s thesis on (post)colonial smellscapes, the idea arose to create a scent inspired by the smells of the toko. The scent features as the centerpiece of a small exhibition on the history of tokos. Alongside the scent, the exhibition features a selection of historical photographs depicting tokos in the former Dutch East Indies and the Netherlands. The exhibition is on display at the Floriade Expo 2022 until 9 October 2022. 

Last year, I joined Odeuropa as an intern to investigate (post)colonial smellscapes for the purpose of researching the relationship between smell and heritage, which resulted in the thesis (Post)colonial smellscapes in text and toko: an inquiry into olfactory heritage.

Colonial history is a particularly fragrant history. The sense of smell initiated colonial ventures as European expansion sprang from the desire for spices and other aromatic commodities. In the Netherlands today, our nose encounters traces of this history in ‘tokos’, grocery shops that offer food products from Asia, and sometimes also from Suriname. Its origins are rooted in the Dutch colonial past, roots which can be gleaned from the origin of the word itself. ‘Toko’ is Malay for ‘bazaar’. The ‘toko’ as a phenomenon entered Dutch culture from the East Indies in the early twentieth century.

Spices and seasonings at Toko Dun Yong, Amsterdam. Photo: Josephine Koopman.

My research into the smellscape of tokos played out in two parts. Firstly, I led several smellwalks that visited a few tokos around the Nieuwmarkt, in the old Chinatown of Amsterdam. The smellwalks were intended to uncover the smellscape of tokos answering the questions: what do tokos smell like, and what does its smellscape evoke in the smeller? Secondly, I conducted several interviews with toko shop owners and customers to find out their interpretations and evaluations of the tokos smellscape. In my thesis I propose that we can consider the smellscape of the toko as a ‘lieu de mémoire’ or a ‘site of memory’.

Smell research in times of covid-19. Fellow student Manthos in Toko Dun Yong, Amsterdam. Photo: Josephine Koopman

Presenting a Smellscape as Heritage

Through Odeuropa, I got in touch with Flevo Campus, a research institute based in Almere that is concerned with the future of food. Their project ‘Toko van de toekomst’ (‘Toko of the future’) explores how food-related knowledge embedded in communities is reproduced throughout generations. Flevo Campus asked me to create an exhibition about tokos for their location in the Floriade Expo 2022, an international horticulture event which takes place in Almere from 14 April to 9 October 2022.

The exhibition ‘Toko’s smell and image’ at Floriade Expo 2022, Almere. Photo: Josephine Koopman

The exhibition narrates the history of tokos through photography and smell. The centerpiece is a smell station which contains a scent inspired by the smells of the toko. The scent has been developed by Jorg Hempenius from Iscent specifically for this exhibition. On the basis of the accounts I collected over the course of the participatory smell research in tokos, Jorg created a scent that is layered and eclectic, reflecting the multiplicity of smells in the toko.  It is warm, salty and a bit funky: a celebratory clamor of spices and foods. 

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On creating benchmark datasets

In the Odeuropa project, we are creating several benchmark datasets. These datasets are used to evaluate how well our computer vision or language technology tools perform on a certain task. Last week, Stefano Menini presented our text benchmark of 6 languages at the LChange workshop in Dublin, held in conjunction with the Association for Computational Linguistics’ Annual Meeting:

The dataset contains parts of texts in English, Italian, French, German, Dutch, and Slovene that have been marked by humans for references to smell. For each sentence, we don’t only mark the fact that there is a reference to a smell, but also what emotions are evoked by the smell, what location the smell is perceived at, any qualitative remarks (did the perceiver like the smell or not) etc. The annotation format was previously presented in the paper “FrameNet-like Annotation of Olfactory Information in Texts“.

The benchmark contains over 20,000 annotations and spans 4 centuries (1620 – 1920) across 10 different text genres. This allows us to investigate how smells are referenced in different settings over time. Historians worked with computational linguistics to provide a historical background to the linguistic aspects of smells that are investigated. We hope that linguists and historians alike will find it useful.

You can find the paper at: https://aclanthology.org/2022.lchange-1.1/

The dataset is openly available so other researchers can also evaluate their olfactory information extraction tools against it.