Join us at the end of the summer for a self-guided, urban smell tour titled City Sniffers: A smell tour of Amsterdam’s ecohistory. The tour follows one path of six stops with scents and stories within the city. Using a free phone application to navigate, developed by Odeuropa researchers, participants walk around smelling and exploring stories connected to the present history of Amsterdam.
The tour also includes the smells of the city’s past via a Rub’n’Sniff map containing five emblematic aromas. These include the stench of canals, rosemary, the scent of the civet cat in connection to historic perfumes, the fragrance of linden trees and a reconstruction of the smell of a pomander, a perfumed jewel used to protect from disease during the plague. Overall, the tour will explore narratives around colonial histories, transportation and industry within Amsterdam.
“In addition to the beautiful portraits and objects in the collection that tell the story of the rich and famous, the Amsterdam Museum focuses on sharing stories from other perspectives”, says Margriet Schavemaker, artistic director of Amsterdam Museum. “Stories about class and gender differences and the city’s colonial past. Those stories are less well represented in the collection and scent is ideally suited to tell those stories in a very direct way. That is why the Amsterdam Museum is collaborating in this project.”
The tours are open to all and are self-guided – participants can pick up a free Rub’n’Sniff map from the information desk of the Amsterdam Museum(their temporary location at Amstel 51) throughout September.
“Although we are constantly smelling, many are not actively aware of what they are inhaling and how this relates to history, health and the environment. These walking tours bring forward the importance of our sense of smell and the knowledge which can be raised through it. This tour encourages participants to actively smell using the ‘Rub and Sniff’ map, and we hope they also open their noses to other smells in the city”, explains Sofia Collette Ehrich, researcher and Event Coordinator of Odeuropa.
The tour was a collaborative effort between the Odeuropa Project, the Amsterdam Museum and the Institute for Art and Olfaction. Scents were developed in collaboration with IFF; the map was designed by Liam R. Findlay and printed by Scent the Brand. To emphasise the impact of humans on the environment, the chosen locations and smells will bring forward stories related to climate change and how the present day is an accumulation of our past actions.
The dataset contains parts of texts in English, Italian, French, German, Dutch, and Slovene that have been marked by humans for references to smell. For each sentence, we don’t only mark the fact that there is a reference to a smell, but also what emotions are evoked by the smell, what location the smell is perceived at, any qualitative remarks (did the perceiver like the smell or not) etc. The annotation format was previously presented in the paper “FrameNet-like Annotation of Olfactory Information in Texts“.
The benchmark contains over 20,000 annotations and spans 4 centuries (1620 – 1920) across 10 different text genres. This allows us to investigate how smells are referenced in different settings over time. Historians worked with computational linguistics to provide a historical background to the linguistic aspects of smells that are investigated. We hope that linguists and historians alike will find it useful.
On the 5th of April, 2022, at 19.00, Museum Ulm in Germany launched the olfactory guided tour, Follow Your Nose. A Guided Tour with Smell, which was designed in collaboration with Odeuropa and International Flavours and Fragrances (IFF). The aim of this tour is to pair historically informed scents with eight artworks from the museum’s permanent collection and engage visitors into a multisensory and ‘nose-opening’ experience with art. The launch was a two-hour event that included introductory talks from both Museum Ulm and Odeuropa, enlightening discussions with the perfumers of IFF who were present that evening and engaging short versions of the olfactory guided tour in English and German.
Once the launch began, deputy director of the museum, Dr. Eva Leistenschneider, the museum’s director, Stefanie Dathe, and the mayor of Ulm gave a word of thanks to everyone involved in this project, explained the challenges of planning this project during the Covid -19 lockdowns in 2021 and emphasized on the importance of introducing smell into museums. On behalf of Odeuropa, Sofia Ehrich and Lizzie Marx briefly spoke about the nature and goals of the Odeuropa project. Afterwards, the four guided tours that would be given in English and German were introduced as well as the IFF perfumers who were there that evening to answer people’s questions about the making of a scent.
My experience of the launch started with an insightful discussion with the IFF perfumers in which I was able to learn their thinking process when creating a scent to pair with a painting. In particular, based on their perspective, it became clear that a perfumer’s approach depends first and foremost on the type of scent. Working with an abstract painting and thus, an abstract scent can be more creative for perfumers who can then use raw materials by colour to achieve the best result. On the contrary, when a scent is historically informed it must be based not only on the art historical background of the painting but also the historical period it was made to determine what kind of materials were available back then. Interestingly, the IFF perfumers worked with at least fifty raw material scents to achieve the final scents for the olfactory tour in the Museum Ulm mainly because of the malodorous aspects of a few paintings, such as the artwork of Dieter Roth, Kleine Landschaft that depicts the natural decay of food materials. However, the biggest challenge during their process of creating a scent for an artwork was meeting the expectations of the perfumer and museum. Therefore, the IFF perfumers emphasized on the importance of a good and constant communication between both sides during the whole creating process as well as on the instrumental role of physically experiencing the artworks that will be translated into scents: an experience that the IFF perfumers unfortunately could not have in the early stage of their thinking process due to the general lockdowns of Covid -19 in Germany.
The two English olfactory tours which followed the introductory talks of the launch were given by Lizzie Marx and Sofia Ehrich and each one of them included three different paintings. Depending on the artwork and how recognisable the theme was, both Lizzie and Sofia interacted with their small groups by asking them what was depicted every time and what scent could be linked with each artwork before handing participants the scented blotters and informing them about the art historical and olfactory aspects of the painting. It was only in the case of Ellsworth Kelly’s Orange Blue, that the group was asked to smell the blotters in advance of seeing the artwork so that they could confirm whether or not they smelled any of the colours after viewing the artwork. The public’s reactions to the question about what they smell each time was very positive and almost every participant tried to guess the ingredients of the scents with great success. The most interesting reaction, though, was when the public’s expectations would be fulfilled or not after seeing and ‘smelling’ a painting, particularly the malodorous choices of the collection. For instance, the scent of hell was expected to be more foul but instead it was even found pleasant by a few participants. All in all though, the public responded very enthusiastically to the pairing of a painting with scent from the first moment saying that a “scent can convey more messages about an artwork than the image alone”.
In sum, the launch of the olfactory guided tour, Follow Your Nose. A Guided Tour with Smell, at the Museum Ulm was a very enlightening experience about the public’s olfactory reactions and the IFF perfumers’ perspectives. Learning about a perfumer’s approaches and challenges when creating a pairing scent for an artwork, was a unique opportunity that the event offered and one that I particularly enjoyed due to my limited knowledge on the subject. Since the official opening of the olfactory guided tours to the public, according to Dr. Eva Leistenschneider,the tours have been very positively received especially by non-regular museum visitors who found their experience with art more relatable through the scents. Hopefully, these olfactory tours will continue to be well received by the public and attract more curious participants from around the world during the next months that they will be conducted at the Ulm Museum!
Please find further information about the available dates for the olfactory guided tour, Follow Your Nose. A Guided Tour with Smell, at Museum Ulm here.