Odeuropa awarded €2.8M grant for research project on European olfactory heritage and sensory mining

The Odeuropa consortium is very proud to announce that it has been awarded a €2.8M grant from the EU Horizon 2020 programme for the project, “ODEUROPA: Negotiating Olfactory and Sensory Experiences in Cultural Heritage Practice and Research”.

Smell is an urgent topic which is fast gaining attention in different communities. Amongst the questions the Odeuropa project will focus on are: what are the key scents, fragrant spaces, and olfactory practices that have shaped our cultures? How can we extract sensory data from large-scale digital text and image collections? How can we represent smell in all its facets in a database? How should we safeguard our olfactory heritage? And — why should we?

The project bundles an array of academic expertise from across many disciplines—history, art history, computational linguistics, computer vision, semantic web, museology, heritage science, and chemistry, with further expertise from cultural heritage institutes, intangible heritage organisations, policy makers, and the creative and fragrance industries. The team will develop novel methods in sensory mining and olfactory heritage science to collect information about smell from multinational digital text and image collections. The historical scent data will be curated and published in an online Encyclopaedia of Smell Heritage, describing the sensory qualities and meanings of the scents and tracing the storylines of key scents, fragrant places, and olfactory practices. This database will become an archive for the olfactory heritage of Europe, enabling future generations to access and learn about the scented past.

In addition, a selection of European smells will be preserved and ‘reconstructed’ using heritage science techniques. Working with museums, artists, and perfumers the Odeuropa team will curate olfactory events and exhibits and educate heritage visitors on engaging with history through the nose. The ultimate goal of the Odeuropa project is to show that critically engaging our sense of smell and our scent heritage is an important and a viable means for connecting and promoting Europe’s tangible and intangible cultural heritage.



The Odeuropa project will be led by: Inger Leemans (NL-Lab) and Marieke van Erp (DHLab) at the Humanities Cluster of the Royal Netherlands Academy of Arts and Sciences; Peter Bell (Friedrich-Alexander Universität Erlangen-Nürnberg); Sara Tonelli (Fondazione Bruno Kessler); Raphaël Troncy (EURECOM Sophia Antipolis); William Tullett (Anglia Ruskin University); Dunja Mladenić (Jožef Stefan Institute); and Matija Strlič (University College London).

Odeuropa’s main collaborating partners: International Flavours and Fragrances (IFF); Olfasense, Mediamatic Amsterdam; Museum Ulm; National and University Library of Slovenia (NULS); Dutch Centre for Intangible Cultural Heritage (DICH); The Leibniz Institute for Contemporary History; the Slovenian National Commission for UNESCO (SNCU); The International Centre for the Study of the Preservation and Restoration of Cultural Property (ICCROM); and the NOSE Network.

For more information about Odeuropa, please see the pages describing the project abstract, methodology, team members, network, and advisory board. Members of the press can also draw on our press kit (press release, introductory video, and project logo).

New Ph.D. position available in Odeuropa project (ARU Cambridge & VU Amsterdam)

This PhD project will offer the student an opportunity to explore the use of smell – both stories connected to smell and physical scents – in cultural heritage institutions in Europe in the twentieth and twenty-first centuries. The aim of the PhD project is to provide an overview of smell’s historical and continued role in … Read more

Seeing by Smelling – How to Enhance the Experience for Blind and Low Sighted People in a Museum of ‘Visual’ Art

This post by Caro Verbeek originally appeared on Futurist Scents

In 2015 I embarked on one of the greatest adventures of my life. IFF (Hilversum), the Rijksmuseum (Amsterdam) and I (Vrije Universiteit Amsterdam) reconstructed a dozen historical and other scents for our joint project ‘In Search of Lost Scents’. All scents were related to art works from the so called ‘Highlight tour’: a unique project combining the best of (very different) worlds.

Right before the lockdown (due to corona) I was able to introduce some of these scents to a group of blind and near sighted people during a tour at the Rijksmuseum, organized by Hannes Wallrafen of Stichting Geluid in Zicht and Cathelijne Denekamp. Denekamp is manager of accessibility in the museum and is convinced the senses can play an important role in inclusivity:

“In order to make objects come to life, touch and smell are essential tools for blind people or people with low vision. The Rijksmuseum is considered a very visual museum. As a museum we acknowledge our responsibility of giving blind people or people with low vision access to art and history without using their eyes. Scent and story-telling enable us to do that.”

Olfactory tour for blind and near-sighted people at the Rijksmuseum.
Olfactory tour for blind and near-sighted people at the Rijksmuseum. Some (including me) are wearing especially designed scent necklaces which are a co-creation and -design by Caro Verbeek, Justus Tomlow and Bernardo Fleming (IFF).

Understanding rituals by the sense of smell – The Adoration of the Magi

We started our multi-sensory tour in the dimly lit vaulted rooms that store medieval and renaissance art works. We halted at the painting ‘Adoration of the Magi’ by Geertgen tot Sint Jans. The artist confronts us with lavishly dressed men holding precious gifts in front of a new-born child sitting on the lap of his mother. After this description the participants recognized the biblical story of the three kings offering frankincense, myrrh and gold to Jesus without even hearing the title of the painting. Not mentioning such details leaves more room for the mind to explore and imagine.

Frankincense and myrrh were meant as burnt offerings to pay honour to kings and gods. In antiquity  resins were burnt ‘per fumum’ (through smoke) to make its fragrant emanations reach the nostrils of divine beings. Every contemporary viewer of this painting would have understood that by offering these fragrances these royals symbolically acknowledged the divine and profane superiority of Christ; a meaning that got lost somewhere over the past centuries. And so did the meaning and aromatic quality of one of the scents.

The participants were enabled to actually smell myrrh as part of a story-telling technique. Its aromatic quality (bitter) is connected to its historical meaning: besides being an offering to a god, the bitterness of this resin was considered prophetic and referred to the future suffering of Christ. This means that sensory engagement can actually lead to a better understanding of past rituals. Here’s what participant Emilie De Lanoy Meijer recalled months later:

“Because of the scent of myrrh I instantly felt transported to the story and time it took place.”

Scents are in fact known to elicit intense historical sensations, according to neuro-scientist Richard Stevenson; even more so than images or sounds.

Geertgen tot Sint Jans, Adoration of the Magi, 1480 – 1485.
Geertgen tot Sint Jans, Adoration of the Magi, 1480 – 1485. Two of the gifts offered to Jesus were scents. Myrrh literally translates as bitter and smells accordingly.

“As a fully blind individual I do not feel any connection to paintings, but rather to stories”

We then took a small detour to a so-called ‘pomander’ in the department of the ‘special collections’. Pomanders are metal jewels filled with fragrances, worn by people of high status such as doctors and lawyers. They were hung from a chain or ‘chatelaine’ so the scents could be taken to the nose at will. Fragrances were supposed to help protect people from diseases, which were thought to be caused by bad smells (think of ‘malaria’ which literally means ‘bad air’). Baring in mind the story surrounding the three magi: a pomander could also function as a prayer nut which contents were an offering or wordless prayer in itself.

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